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Dealer CRM

Free Email Templates for Car Dealer Lead Response

Utilize fresh email templates in your CRM for 2025. Designed for car dealers by former internet managers and eCommerce directors with decades of experience.

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Data Mining

Car Dealers have a Loyalty Crisis

It is sad to say, but not a surprise that we have

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Dealer Websites

Massive Lead Boost for Independent Dealers

SALESiQ has been a franchise dealership tool since its inception. And now

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Data Mining

Customers trade cars after 2 years

The Trade-In Timing Trend Recent data indicates that consumers who purchased a

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Data Mining

Understanding the Car Buying Cycle and Service Costs

Understanding a car buyer’s behavior is crucial for dealers. Many buyers begin

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Digital Retail

We Support Independent Dealers!

FRIKINtech’s SALESiQ has been a valuable lead follow-up mechanism on leads and

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Dealer Websites

The FTC CARS rules in 2025

Oral arguments were made by NADA and the FTC to the 5th

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Dealer Websites

FTC Ready Payments

When the FTC originally introduced its new rules for how car payments

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Dealer Websites

FTC CARS Rule Enhanced for Lead Generation

When the FTC announced its CARS rules, FRIKINtech was glad to see

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Data Mining

Offer reactions in 2023

Marketing works when you hit the right customer at the right time

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Data Mining

Retention stats from 2023

retention | rəˈtenSHən | noun  In the case of car dealers, retention is the measurement of

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Data Mining

Equity Stats from 2023

This is the first of a few posts I plan to do

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Data Mining

Being CARS Rule Compliant for the FTC is easier with FRIKINtech

The CARS rule’s approach by the FTC was announced on December 12th,

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Data Mining

How Reymore Chevrolet buys cars from service

Bill Bertram, GSM of Reymore Chevrolet, was hosted by TradePending and FRIKINtech

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Data Mining

Innovating Mail to Service & Equity customers

To join EQUITYiQ and SERVICEiQ’s automated texting and emailing, mail solidifies the

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Data Mining

Service is inconvenient – Sales is convenient

People are going to get tired of the hassle of repairs and maintenance. A New car represents 3-5 years of trouble-free driving.

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Data Mining

Customers do not know you buy cars

It is amazing what customers will do when they know something exists.

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Data Mining

Target the cars you want

Acquire the used cars you want for your dealership using your own data. Target the right age and mileage vehicles from your loyal customers.

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Data Mining

White Paper: Texting Service Customers with Equity Offers

Texting customers in the car dealership service drive with offers to buy or trade their car unlocked three times more deals than mail and email. Get the white paper to see the data.

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Data Mining

Customer Text Responses from 2022

If you were ever wondering how people respond to automated offers to

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Data Mining

2023 Predictions for Car Dealers

This article was published in Auto Remarketing Older Cars, More Inventory Woes

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Data Mining

What 2022 stats taught FRIKINtech

We brought SERVICEiQ (sends equity offers to service customers daily) to market

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Data Mining

FRIKINtech Launches Automated First-Party Data Mining for Dealers

EQUITYiQ automatically mines for customers and releases burden from dealers to focus

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Data Mining

Introducing EQUITYiQ equity mining

Let the trumpets blow, and the drums start rolling… EQUITYiQ is in

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Data Mining

Slaves to Mail

Equity mining has relied on mail to kick off the process and

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Data Mining

Service is a bigger opportunity than you think

Dealers lightly touch their service drive to retain those customers for sales. The opportunity to drive loyalty toward the sales department is bigger than most dealers know.

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Data Mining

Vehicle Acquisitions from customers out-paced Trades in July

July 2022 Vehicle acquisitions were up from June using automated equity mining methods in the dealership service drive.

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Data Mining

Mine the Service Drive Right! The 4 components needed

It takes more than mail and a sales database to properly equity mine. It also requires the service drive, automation, and interactive technology for the customer.

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Data Mining

FRIKINtech Launches Automated Equity Mining Engine for Service Customers

SERVICEiQ press release details how equity mining has been changed by FRIKINtech. Targeting the service drive of the car dealership with automated loan or lease equity offers drives stronger results for car dealers.

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Data Mining

Guide: How to Mine the Service Drive

There are 5 ways for car dealers to mine the service drive for customers with equity in their current vehicle. This guide shows how to equity mine the service drive.

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Data Mining

Does Automation Work?

Obviously it does or I wouldn’t write this article. So you can

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Dealer Websites

Damn your Finance Calculator!

How many calculators are on dealership websites? When the customer is presented with multiple payments friction begins.

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Data Mining

Introducing SERVICEiQ for Equity Mining the Service Drive

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Dealer Websites

SpinCar integration with FRIKINtech’s SALESiQ

Why stop at still images when you can feature your new and

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Dealer CRM

The Most Elegant Cherry-Pick from FRIKINtech

Any dealer who says they don’t cherry pick through their leads to

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Dealer CRM

What do Dealership, Gambling, and Porn websites have in common?

In 2001, I was handed the reigns to my dealer group’s website.

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Dealer CRM

I hate digital retailing (Part 2)

For Part Two (part one here), we must first acknowledge that car

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Dealer Websites

I hate digital retailing (Part 1)

In 2014 one of my Dealer.com coworkers had an idea to put a “Buy

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Dealer CRM

March engagement grew

As hard-hitting COVID-19 was on the world it did not cripple online

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Dealer CRM

Email Delivery Problems

CRM systems are not doing themselves many favors with their lack of

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Dealer CRM

Training customers to ignore your emails

Originally posted on DealerRefresh If you ask your Internet leads for a

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Dealer Websites

What is your dealership’s product?

Our manufacturers and vendors can answer this question easily about their own

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Email

Email is your biggest loss of business

We’ve always known about our phone answering problems, but I rarely hear anyone

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Dealer Websites

Oh no. I’m a customer.

If one were to ask me what was the biggest life-changing event

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Desking

Are you a horse trader?

Are you a horse trader or a retailer? That’s a weird question

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Dealer CRM

Internet vs. Floor volume 57

This is a rant. It pisses me off to still see the

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Dealer Websites

GDPR will hinder your fancy digital marketing

Since May of 2018 we have had to hit “accept” on everything

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Desking

Customers aren’t abusive

Customers are the devil! .…said by no salesperson ever. Only 2% of

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