As hard-hitting COVID-19 was on the world it did not cripple online car shoppers. As more manufacturers launched more compelling incentives and quarantining measures prevented showrooms full of ups, people went online.
The above graph shows the engagement rate, by day, with illumiQUOTE across the nation for the month of March 2020.
Here’s something I wish I’d known when I was selling cars. We looked at 106,507 retail deals across 53 dealerships
Your customers spend $1,488 a year keeping their vehicles running. We measured how much of it actually comes back to the dealership — and why the retention number the whole industry quotes is measuring something else entirely.