As hard-hitting COVID-19 was on the world it did not cripple online car shoppers. As more manufacturers launched more compelling incentives and quarantining measures prevented showrooms full of ups, people went online.
The above graph shows the engagement rate, by day, with illumiQUOTE across the nation for the month of March 2020.
The industry believes there’s a dollar figure where a customer gives up on their car. We went looking for it in our own dealer network’s data. It isn’t there — and what is there is more useful.
The full scoreboard from 620,000+ dealership transactions: gross, turn, recon, and exit losses by acquisition source. The complete case in one place.