We are sitting on a lot of customer data. Between how they bought their car, how they’re servicing it, what all their warranties look like, how they engage with communications, and what they click on within VehicleLyfe, a customer profile is thick!
We already translate much of this into “Digital Body Language” that we send to dealer CRMs, so sales teams have actionable insights. Curiosity led us to ask AI what it thought of a single customer, and the result was transformative!
Instead of delivering a basic summation, it generated a real story about who it thought this customer was. In one example, the customer had recently spent over $6,000 im multiple services around transmission and powertrain issues. It said “this customer is in pain” and then showed us the signals in his click path, indicating he was now interested in investing more in warranties and insurance savings. “He is trying to avoid experiencing this pain again.”
Adjectives were missing from our own translations, but the AI added them. Adjectives changed how we looked at our own data. Words like “pain” changed the entire outlook.
Seeing a few of these led us to try turning things into a script. The idea was to have the “customer” (AKA data) tell us what they were experiencing. Once the video scripts were generated, we turned back to a different AI to create images of what these people might look like (highly stereotyped) and to give them an audio voice. Then, we used another AI to turn those images and voices into an avatar.
As you watch these avatars tell their “story,” imagine what other data is out there waiting to be humanized that we could not have done without a bot… a computer… a non-human… an AI.
