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Data Mining

Helping CDK DMS and eLead CRM dealers after outage from cyberattack to keep selling cars

After a hacker group held CDK’s system hostage for ransom (what has

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Dealer Websites

FTC Ready Payments

When the FTC originally introduced its new rules for how car payments

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Dealer Websites

FTC CARS Rule Enhanced for Lead Generation

When the FTC announced its CARS rules, FRIKINtech was glad to see

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Data Mining

Mine the Service Drive Right! The 4 components needed

It takes more than mail and a sales database to properly equity mine. It also requires the service drive, automation, and interactive technology for the customer.

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Dealer Websites

Damn your Finance Calculator!

How many calculators are on dealership websites? When the customer is presented with multiple payments friction begins.

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Dealer CRM

What the Haiken is going on at Prestige Volvo? New secret weapons for successful car dealers

While many car dealers have settled into the “new normal” (a phrase

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Desking

Are you a horse trader?

Are you a horse trader or a retailer? That’s a weird question

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Dealer CRM

Internet vs. Floor volume 57

This is a rant. It pisses me off to still see the

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Dealer CRM

Why the technology friction?

Have you considered that the pursuit of a quick dollar has reinforced

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Desking

Customers aren’t abusive

Customers are the devil! .…said by no salesperson ever. Only 2% of

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