I was reading the latest CarDealershipGuy newsletter and became fixated on the recall topic. Since 2016, recalls have stayed above 30 million vehicles per year! Twenty-one million recalls have already happened in 2024. Predictions show 2024 will not be an exception in the 30+ million recall zone.
Most recalls are software-related, with 50% involving electrical systems. This partially explains why Tesla leads the pack in most recalls.
Every brand has a recall at some point, and the bigger question today is whether you have a way to inform all these customers that you would like to acquire their car or trade them for something else.
TRADEiQ can get you in front of all the customers bringing their cars in for recall work via text, email, or mail. The best part is the automation of offers tuned by your guardrails. You tell it what cars you want, and it gets your service customers interested.
Recently, we added AI follow-up to TRADEiQ to set appointments for professional appraisals. It can speak to hundreds of customers in the same second (yeah, seconds, not minutes) and consistently ask for an appointment. It also remembers what customers tell it and will follow up relevantly at future dates.
Take full advantage of recalls by making sure there is an offer to the right customers to get the right cars on your used lot with TRADEiQ.
