What happens
when they
say no?
Every other tool stops here.
A no isn’t a stop. It’s a date.
Loyalty is on the horizon.
Most of them are not ready.
Fewer than 30 percent of the people in your service drive are open to exploring a trade today.
Open to a trade today
Not today
770
The average service department sees more than 1,100 customers a month. Do the math on the ones who are not in the market.
They get the offer anyway. Then they get it again in ninety days.
You could be upsetting 770 people who are not able or ready to get
out of their car today.
How it works for your store.
Twenty minutes. Your numbers.
People hold vehicles past eight years.
Here are all the other things they need your help with when they are not ready to trade.
The 40,000 mile service. And the 60,000.
A powertrain warranty running out on a date nobody has mentioned since delivery day.The first real repair after coverage is gone.
An insurance renewal every twelve months.Tires. A battery. A timing belt at 90,000.
An equity position that keeps moving whether or not anyone is watching it.None of it needs them ready to trade. All of it is money.
Five gears. We already know which one they are in.
VehicleLyfe reads where the customer actually is before it says anything, and starts them in that gear.
ServiceTheir maintenance interval, on scheduleWarrantyThe date factory coverage runs outInsuranceA renewal before it lapsesPlanA seasonal report on where their equity stands
SalesThe trade, when it is actually the tradeThe ones sitting in a good trade position still get the offer.
They also get the option to keep going if they are not interested today. Nothing shuts off. Nothing resets to a ninety day timer.
The door always stays open.
The customer who said no in March
is in your service lane in May.
Are you ready to please them this time?